Gansito
Gansito—an iconic staple in Mexican pop culture—is ready to be discovered by a new generation of multicultural snackers. Hip-hop is Gen Z’s most-listened-to genre, so we’re meeting them with music. Gen Z craves experiences built around simple pleasures—like music and food. We’ll introduce an up-and-coming artist to drop a new beat alongside this classic snack—because just like music, the joy of eating transcends language. We’re giving the Gansito goose a musically talented counterpart in R&B—blending cultures, sounds, and flavors into one shared experience.
Meet Lil G.
Lil G will make her first appearance on Soundcloud with the catchy new single, “Get Your Eat On,”.
To introduce Lil G, Marinela will roll out fresh packaging and merch—spotlighting its newest star.
What's a rapper without a tour? During National Snack Food Month,
Lil G will be making her rounds to different bodegas nationwide.
Her performance will be posted on YouTube, similar to NPR’s “Tiny Desk",
but of course, in. a bodega surrounded by her favorite snack cakes
Rap Snacks are a liquor store staple for any famous rapper. Lil G’s unique flavor will be strawberry chocolate — a reference to Gansito’s strawberry filling and chocolate coating
Exclusive Beats x Gansito collab
Beats sound better produced by Marinela
PRESS
Art Director: Kristen Bongco
Copywriter: D’mani Thomas